Creating an engaging website is the difference between the NOW of having a great website as opposed to what was a “great website” 10 years ago. RJ Redden is fantastic at making websites fun and engaging. We talk about why bro marketing sucks, the importance of engagement, what you can add to your site to make it more interesting, and how to use gamification and content to create a rabbit hole people can fall down. RJ can be found at http://skyrocketlive.com. Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis

Some Note-worthy Times:

1:00 What is Bro marketing and why its gross

3:30 The What and Why of Engagement

6:30 Helping People know if you AREN’T a good fit

8:30 Engaging elements to add to your site

10:30 Gamification

15:30 Creating a Rabbit Hole

19:30 Showcasing Personality, Expertise, and Perspective on your site

20:00 Easy way to add engagement is Quizzes

24:30 Qualifying Questions
25:30 Its a personality test. Getting people into buckets so you can serve them best

26:20 The big mistake people make in on their website

27:30 Choose Your Own Adventure Videos

29:30 The newsletter pop up is an interruption of their experience

30:50 How does RJ stay focused

Some Time-worthy Notes:

As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.

If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for The Full Focus App to receive access to all my free resources.

If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.

A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?