Michelle Pippin is the CEO and Founder of Women Who Wow and effectively uses content marketing to keep her business thriving. In this podcast, we discuss the ins and outs of content marketing. Join us as we talk about what it is and why you should use it, the 3 “How’s”, bedside manner in business, staying focused, and MUCH MORE. You can find Michelle at https://www.bmichellepippin.com. Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis.
Some Note-worthy Times:
4:43 What is Content Marketing and why use it?
7:14 Lighthouse Marketing
9:11 The Three “How’s” of Content Marketing
9:45 Consistency
10:40 Purpose
11:40 Intention
13:10 Bedside Manner in Business
14:06 Being Unique
20:00 Imperfect Action
22:48 How to start in Content Marketing
27:00 How Michelle stays focused while working from home
32:23 Three Categories of tasks
33:11 The business-killing word
Some Time-worthy Notes:
As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.
If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for The Full Focus App to receive access to all my free resources.
If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.
A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?